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The Future of Aston Martin

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Aston Martin was established way back in 1913 by Lionel Martin and Robert Bamford. The brand gained world wide recognition when David Brown took control over the company and started producing the DB series of cars, notably the DB5 which was in the James Bond film "Goldfinger". When David Brown left in the 1970s the brand fell on some hard times and was eventually bought out by Ford. In March 2007 Ford ended up selling Aston Martin to some of the brands devotees who have kept the brand afloat ever since. Now however Aston Martin has its eyes set on some big goals with the release of the DBX and some big changes in their line up. Aston Martin expects their first SUV (the DBX) to boost their sales by two thirds which will be much needed after a share-price drop of 75% last year (according to Reuters) due to a decrease in demand for the Vantage. Its been estimated that one third of all car sales next year will be in the SUV class, which means that the market is there for